Today, I wanted to explore some of the most impactful and memorable campaigns of 2023, and we can’t get away from the nostalgia of those brands. This is why I am calling 2023 the year of nostalgia marketing.

If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.

Up until now a lot of the brand values work we’ve done has focused on brand values and looking inward via internal comms and employee engagement, whereas today we wanted to talk about your external audiences and customers.

We’ve seen a lot of debate recently about whether charities and businesses should be getting involved in awareness days and whether they are still effective. At Marketing Moments, we believe they offer a good solution to social media or marketing teams as part of a wider content strategy. However, we think it is all about picking the right ones and making sure they are aligned with your brand! We’ve put together our top tips for you…

We are going to say something controversial here, brand values are only useful if staff can recall them, understand how they apply to them and believe in them. Easy right, how hard can that be? Well, we are going to walk you through how we would go about this. Whether you’re a small business with less than ten employees or you have hundreds, there are lots of tried and tested ways of achieving this.

We wanted to take some time to share some top tips for getting started on social media. This blog is aimed at small businesses that are wishing to dip their toes in social media and are wondering how to go about it. Read more…

We are living in the content era, as marketers there is always a pressure to keep creating content that matters and can break through the noise. So, I thought as we continue through National Storytelling Week, I would share some tips and tricks of how to align storytelling with your brand.

At Marketing Moments, a common challenge that we often hear is from people is our bookings have slowed down or we are just not selling as much now. So, we have put together a step-by-step guide to investigating this.

In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.

In this blog we will be exploring my tips for building a collaborative culture with your internal stakeholders, from considering your project team to modelling positive behaviour.

Sometimes, terms such as collaborative culture can seem a bit buzz-wordy or explanations can seem a little bit convoluted for something that isn’t as complicated as we might think. It is just good team work and giving people the space to challenge, inspire and grow together.

As I mentioned in my previous blog post, the role of design thinking in marketing, I am a big believer in the value of using design thinking to strengthen marketing decisions. Like with any toolbox, I have my favourite tools that I tend to use more frequently. In today’s blog, I am going to explore some of my favourite design thinking tools.

The relationship between internal comms and marketing for me has always been a really fascinating one. Early on in my career I was lucky enough to have both sit with me and it gave me the opportunity to explore how internal comms and marketing can effectively work together to achieve your goals.

As a marketer, many of my successes and achievements have come from my close working relationship with IT teams and Business Analysts and them introducing me to the world of “design thinking”. There are many reasons why I believe that design thinking and marketing should be paired together, some of this is around how it pulls together creative, data and insight in an intuitive way, but also because it predominantly puts the customer at the heart of it.